Ratnaafin’s outdated processes and B2B focus led to a lack of user-friendly digital solutions for busy customers, hindering engagement and growth potential.

A digital transformation was required to create a streamlined platform with a simple tone of voice that enhances user experience and increases customer engagement.

Ratnaafin’s old-school approach and B2B focus presented significant challenges in meeting the needs of its customers, particularly busy individuals who require user-friendly and efficient financial services.

With a lack of modern digital solutions and a focus on verbal agreements and paper-based processes, the company faced difficulties in engaging with end consumers and expanding its customer base. This, in turn, limited its growth potential and competitive edge in the market.